BB99 protects the personal data of every player across Pakistan
1. Who We Are
This Privacy Policy applies to BB99, operating through the website bb99.life ("Platform", "BB99", "we", "us", "our"). BB99 is an online sports betting and gaming platform providing services to players in Pakistan. When you register, use our betting services, play any game on the Platform, or contact our support team, BB99 acts as the data controller responsible for your personal information.
This Privacy Policy should be read alongside our Terms and Conditions and our Responsible Gaming policy. Together these documents form the full framework governing your use of BB99 and our obligations to you as a player.
Your privacy matters at BB99. We collect only what we need to operate the Platform and provide you with a safe, fair betting experience. We do not sell your data to marketers. We do not share it with anyone outside the limited categories described in Section 6 of this Policy.
2. Data We Collect
BB99 collects different categories of personal data depending on how you interact with the Platform. The table below sets out the main categories and what they include.
| Category | Examples |
|---|---|
| Identity Data | Full name, date of birth, CNIC number (where required for verification), username |
| Contact Data | Mobile number, email address, city or province of residence |
| Financial Data | Easypaisa / JazzCash account number, bank account details, transaction records, deposit and withdrawal history |
| Technical Data | IP address, device type, browser type and version, operating system, session data |
| Usage Data | Pages visited, bets placed, games played, time and duration of sessions, features used |
| Communications Data | Support chat transcripts, emails, complaint records, survey responses |
| Verification Data | Copies of government-issued ID, selfies or proof of address submitted during KYC |
BB99 does not collect sensitive personal data such as health records, religious beliefs or political opinions. We also do not intentionally collect biometric data beyond what is strictly necessary for identity verification purposes.
3. How We Collect Your Data
BB99 collects your personal data through the following means:
3.1 Direct Interactions
When you register a BB99 account, you provide your name, mobile number and other contact details directly. When you complete identity verification, you upload identity documents. When you contact support, you provide information through that communication channel. All information you enter into the BB99 Platform directly is collected via this method.
3.2 Automated Technologies
When you visit bb99.life, our servers automatically record certain technical information including your IP address, browser type and session timestamps. We use cookies and similar tracking technologies to maintain your login session, remember your preferences and collect aggregated usage analytics. Full details of our cookie use are set out in Section 7 of this Policy.
3.3 Third-Party Sources
In some circumstances BB99 may receive data about you from third parties. This includes identity verification service providers who assist with KYC checks, payment processors who confirm transaction details, and fraud prevention services that help us protect your account and the Platform from abuse.
BB99 handles data transparently — from Faisalabad to Karachi, your privacy is our commitment
4. Why We Use Your Data
BB99 uses personal data for clearly defined purposes only. We do not use your data for purposes beyond what is described here without first informing you and, where required, obtaining your consent.
- Account Management: Creating, maintaining and securing your BB99 account, including login authentication and account recovery.
- Bet and Game Processing: Placing and settling bets, processing game outcomes, crediting winnings to your BB99 wallet and maintaining your transaction history.
- Payment Processing: Processing deposits and withdrawals through Easypaisa, JazzCash, NayaPay, SadaPay, IBFT bank transfers and card payments in PKR.
- Identity Verification (KYC): Verifying your identity and age in compliance with applicable platform rules and to prevent underage gambling and fraud.
- Responsible Gaming: Monitoring gambling behaviour patterns to identify potential problem gambling indicators and applying player protection tools such as deposit limits and self-exclusion where appropriate.
- Customer Support: Responding to queries, complaints and disputes raised through BB99's support channels.
- Fraud Prevention and Security: Detecting and preventing fraudulent activity, money laundering, bonus abuse and unauthorised account access.
- Platform Improvement: Using anonymised and aggregated usage data to improve the BB99 Platform, fix bugs and optimise the player experience.
- Promotions and Bonuses: Managing your eligibility for and participation in BB99 promotions, bonuses and the Refer a Friend programme.
- Communications: Sending you account-related notifications, security alerts, policy updates and, where you have opted in, promotional messages about BB99 offers.
5. Legal Basis for Processing
BB99 processes your personal data on the following legal bases:
- Contract: Processing necessary to perform the contract between you and BB99— that is, delivering the betting and gaming services you have registered to use, processing your payments and managing your account.
- Legitimate Interests: Processing necessary for BB99's legitimate interests, including fraud prevention, platform security, responsible gaming monitoring and improving our services — where such processing does not override your fundamental privacy rights.
- Legal Obligation: Processing required for compliance with applicable laws, including anti-money laundering requirements, age verification obligations and responses to lawful regulatory or law enforcement requests.
- Consent: Where we send you optional marketing communications or use non-essential cookies, we rely on your consent. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.
6. Sharing Your Data
BB99 does not sell, rent or trade your personal data to third parties for their own marketing purposes. We share your data only in the limited circumstances described below, and only to the extent strictly necessary for each purpose.
6.1 Service Providers
BB99 works with third-party service providers who process data on our behalf to help us operate the Platform. These include payment processors (including Easypaisa, JazzCash, NayaPay, SadaPay and card networks), identity verification providers, customer support software providers, cloud hosting and infrastructure providers, and fraud detection services. All such service providers are bound by data processing agreements that restrict how they may use your data.
6.2 Legal and Regulatory Disclosures
BB99 may disclose personal data to regulatory authorities, law enforcement agencies or courts where required to do so by applicable law, in response to a lawful request, or where we believe disclosure is necessary to protect the rights, property or safety of BB99, its players or others.
6.3 Business Transfers
If BB99 undergoes a merger, acquisition or sale of assets, your personal data may be transferred as part of that transaction. We will notify you through the Platform or by email in advance of any such transfer and explain your options at that time.
BB99 never shares your personal data with advertisers, data brokers or any party whose primary purpose is to use it for marketing unrelated to BB99. Your information stays within the BB99 ecosystem and the limited service provider network described above.
7. Cookies and Tracking
BB99 uses cookies — small text files stored on your device — and similar technologies to make the Platform work correctly, to keep you logged in, to remember your preferences and to collect usage analytics that help us improve the service.
7.1 Essential Cookies
These cookies are necessary for the BB99 Platform to function. They maintain your login session, protect against cross-site request forgery attacks and remember your basic session preferences. You cannot opt out of essential cookies without disabling the Platform entirely.
7.2 Analytics Cookies
BB99 uses analytics cookies to understand how players use the Platform — which pages are visited most, where drop-offs occur and how different features are used. This data is collected in aggregate and anonymised form and is used purely to improve the BB99 Platform. You may opt out of analytics cookies through your browser settings.
7.3 Preference Cookies
These cookies remember choices you make — such as your preferred language, default sport or display settings — so you do not need to reconfigure them each time you visit BB99. They expire after a reasonable period and do not contain personal financial data.
You can manage cookie settings at any time through your browser. Note that disabling certain cookies may affect the functionality of BB99, including keeping you logged in between sessions.
BB99 is accessible from anywhere in Pakistan — and your data stays just as protected wherever you play
8. How Long We Keep Your Data
BB99 retains your personal data only for as long as is necessary for the purposes set out in this Policy or as required by applicable law. The retention periods below are our standard guidelines — in specific circumstances, data may be retained for longer if required to resolve a dispute, comply with a legal obligation or prevent fraud.
- Account data: Retained for the duration of your active BB99 account, plus a period of up to five years following account closure to meet anti-money laundering and audit requirements.
- Transaction and betting records: Retained for up to five years following each transaction for financial audit and dispute resolution purposes.
- KYC and verification documents: Retained for up to five years from the date of verification, or as required by applicable regulatory standards.
- Support communications: Retained for up to three years from the date of the last communication.
- Analytics and technical data: Typically retained in anonymised form for up to 24 months.
When personal data is no longer required and no legal obligation requires its retention, BB99 deletes or anonymises it securely. Deletion requests submitted by players are processed as set out in Section 10.
9. How We Keep Your Data Secure
BB99 applies industry-standard technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, disclosure or alteration. These measures include:
- TLS/SSL encryption for all data transmitted between your device and BB99's servers.
- Encrypted storage of sensitive data including financial details and identity documents.
- Two-factor authentication options for all BB99 player accounts.
- Automated fraud detection systems that flag unusual account activity in real time.
- Strict internal access controls — BB99 staff can only access player data on a need-to-know basis.
- Regular security audits and penetration testing of the BB99 Platform infrastructure.
Despite these measures, no internet-based platform can guarantee absolute security. In the event of a data breach that is likely to affect your rights or interests, BB99 will notify affected players as quickly as practicable in accordance with applicable requirements.
Your role in security: BB99's security measures work best when combined with your own. Use a strong, unique password for your BB99 account. Enable two-factor authentication. Do not share your login credentials with anyone. Contact BB99 support immediately if you suspect unauthorised activity on your account.
10. Your Privacy Rights
BB99 respects your rights over your personal data. As a BB99 player you have the following rights, which you may exercise at any time by contacting our support team:
You can request a copy of the personal data BB99 holds about you at any time. We will provide this within a reasonable timeframe.
If any data BB99 holds about you is incorrect or out of date, you have the right to have it corrected. Update basic details via your account settings or contact support.
You may request deletion of your personal data. We will comply where no legal obligation requires us to retain it. Pending bets and regulatory retention requirements may affect the timing.
You may ask BB99 to restrict how we process your data in certain circumstances — for example, while you challenge the accuracy of data we hold.
Where technically feasible, you may request your personal data in a structured, commonly used format so you can transfer it to another service provider.
You may object to processing carried out on the basis of BB99's legitimate interests. You may also withdraw consent for optional marketing communications at any time.
To exercise any of these rights, contact BB99 support via live chat or at support@bb99.life with your account details and a clear description of your request. We will acknowledge your request within 48 hours and respond in full within a reasonable period. We may need to verify your identity before actioning certain requests.
11. Minors and Age Restrictions
BB99 is strictly for adults. You must be at least 18 years of age to register and use the BB99 Platform. We do not knowingly collect personal data from anyone under the age of 18. If we become aware that we have inadvertently collected data from a minor, we will delete that data immediately and close the associated account without notice.
If you believe a minor may have registered a BB99 account, please contact our support team immediately at support@bb99.life. BB99 applies age verification as part of its KYC process and takes underage access extremely seriously.
12. Changes to This Privacy Policy
BB99 may update this Privacy Policy from time to time to reflect changes in our data practices, the Platform's features, or applicable legal requirements. When we make material changes, we will notify registered players via the Platform or by email to the address associated with your BB99 account before the changes take effect.
The updated Policy will be published at bb99.life/privacy-policy with a revised "Last updated" date. We recommend reviewing this page periodically. Continued use of the BB99 Platform after a Policy update constitutes acceptance of the revised terms.
13. Contact BB99 About Privacy
If you have any questions, concerns or requests relating to this Privacy Policy or how BB99 handles your personal data, please get in touch with our team. We are available around the clock and will respond to privacy-related queries promptly.
When contacting us about a privacy matter, please include your BB99 username or registered mobile number and a clear description of your query or request. We will acknowledge your message within 24 hours and aim to fully resolve privacy-related requests within 10 working days.